Cognitive Biases - What They Are and How to Avoid Them

Examine how decision-making processes are more complicated than they appear, and how mental shortcuts make most of the decisions we undertake in our daily lives.

When the human brain is faced with too much information, it compensates for its limited processing capacity using mental shortcuts.

The breadth of information we encounter daily challenges our brain’s limited memory capacity. As such, the brain optimizes storage capacity using a few mental tricks.

Round out this Pathway with an evolutionary perspective on cognitive bias.

Taking the time to deliberate on every decision we make can be exhausting and time-consuming. There are shortcuts for that – shortcuts aplenty.

Take a look at further research being done in the realm of cognitive bias.

Halvorson and Rock’s SEEDS model proposes five categories of cognitive biases and their corresponding mitigation strategies.

Take a look at how businesses use behavioral strategy to mitigate the effects of cognitive bias on their organization.

Humans create their own stories to fill in gaps where meaning is lacking, resorting to generalizations and simplifications as a way of adapting.

Much is said about the repercussions of unchecked cognitive biases. This tile examines how cognitive bias impacts different aspects of our everyday lives.

What are the underyling biases that affect our decisions? How can we identify them? What can we learn from them?