The Art of Persuasion

Rhetoric is one of the oldest academic disciplines, dating right back to Plato.

What is a logical fallacy and how can I identify one?

Introducing the antagonist, and showing you how to engage with them directly

How to use and present data and numbers to prove your point.

How can we prove that something is true and the importance of telling your story the right way?

How to use things people already know to your advantage

An introduction to why memorability matters, and how great people achieve it

Discover the origins of rhetorical theory as well as the conventions of writing and speaking that come from the classical world

Learn about the definition of rhetoric and when it might come into our daily lives.