The power to learn anything you want.

Zero Imposters.
We believe, in our deepest core, that we are the team that will be responsible for Kinnu’s success. Each of us individually have the fundamental attributes to contribute materially to that success. Notwithstanding doubts we might have, knowledge or skills we might be lacking, or seemingly intractable challenges we might face, nothing about who we are as people will stop us.

Strength in humility.
To the same degree we believe learning to be a force for good in the world, so we internalise its value at Kinnu. That means always maintaining the possibility that we might be wrong. Our thinking and decisions are always open to interrogation, regardless of its origin, be that from a 4 year old child or a Nobel Laureate. Learning, especially at its most transgressive fringes, involves questioning the unquestionable. This often feels scary. It is a fear we are energised to overcome. This is our strength.

Character is how you handle things when shit happens.
We strive to be good humans. It’s easy to be a good human when things are going well. The real test is when things go bad – personally, hormonally, professionally, socially, or financially. This is when we come into our own, and we cultivate building character for the crucibles of crappiness that present themselves along our journey.

Create safety.
You can only be yourself, with your own individual ideas and quirks, if you trust you won’t be judged or criticised unfairly. This can only occur in an environment of emotional and intellectual safety. We recognise creating and benefiting from this environment requires reciprocal effort. That effort is always worthwhile.

Micro-pessimism but macro-optimism.
We are not afraid to zoom in and admit flaws or failures in ourselves or our work. Everything can always be better. However, we also regularly zoom out to see the overall upwards arc of our progress. We believe Kinnu will always be better in the future than it is today.

“How might this work?” is more interesting than “why will this fail?”
That said, we are gleefully pessimistic about ideas until they prove themselves worthy via execution and experimentation. Impassioned, intentional work will always have a net positive effect on our outcome.

Nothing is sacred.
We are a learning company – both in our purpose but also how we execute. Efficient learning entails quickly and honestly admitting when we are wrong. We might be wrong about a product idea, a strategic direction or even a first principle; everything is fair game. Our adherence to this principle shields us from making the sunk cost fallacy and fosters agility.

Day-1
We believe our most impactful work hasn’t been done yet and we are always at the start of an exponential curve. Exponential curves can feel flat at the beginning – that doesn’t bother us in the slightest. It always feels like it’s just the beginning and exciting discoveries lie in our future. We believe the potential of the human mind is limitless, and as a corollary, so is our potential to help people realise it.